At the heart of CFO Flex is Dominic Green a seasoned financial executive with over 30 years of experience guiding businesses through periods of growth, transition, and transformation. As the founder of CFO Flex, he launched this fractional CFO service with one goal in mind: to bring world-class financial strategy and leadership to small and mid-sized companies that need it most—without the overhead of a full-time CFO.
Dominic has worked across a range of industries—from retail and property to hospitality services and Charities —helping founders and CEOs turn complex financial data into clear, actionable strategies. With a track record that includes raising capital, scaling startups, leading M&A deals, and optimising cash flow, he understands what it takes to build a financially sound, growth-ready business.
Known for his analytical rigour, strategic mindset, and down-to-earth communication style, Dominic partners closely with leadership teams to bring clarity to the numbers—and confidence to the decision-making process.
With two decades of esteemed experience in the luxury sector, I have held pivotal board-level leadership roles at renowned brands such as Longines and Cartier. My expertise centres on elevating brand prestige and profitability through visionary marketing, strategic distribution, and captivating public relations.
I have decided to leave this career behind as I am passionate about providing small and medium enterprises with access to the same level of financial expertise that I would have been used to in my previous career. I have seen first-hand the difference our CFO’s make to businesses in helping them achieve their aims.
Fractional financial expertise is a growing trend yet few are aware of the concept, it’s uses and how it makes sense for thousands of organisations. I look forward to connecting with you to explain how we at CFO Flex can help.
We’ve seen firsthand how many amazing businesses struggle not because they lack ideas or drive, but because they don’t have the right financial guidance. That’s where we come in.
With years of experience in finance and a deep love for entrepreneurship, we partner with business owners to bring clarity, direction, and confidence to their financial decisions. Whether you’re trying to grow, get more organised, or simply sleep better at night knowing your numbers make sense—we’re here to help you get there.
We don’t just want to crunch numbers. We want to help your business thrive.